Lotte World Mall shopping brings fashion, sportswear, beauty stores, household goods, and character merchandise together at 300 Olympic-ro in Jamsil, Seoul. The mall’s main operating hours are 10:30–22:00, while neighboring AVENUEL and duty-free facilities have separate schedules.
This guide follows an indoor route through the mall’s retail floors, with named stores, floor locations, and purchase checks. It focuses on shopping rather than the tower observatory, aquarium, or theme park.
Lotte World Mall Shopping at a Glance
Lotte World Mall (롯데월드몰) is part of the Lotte World Tower & Mall complex in Songpa-gu. The mall and AVENUEL appear together in the complex’s directory, so the building name matters as much as the floor number when locating a shop.
- Address: 300 Olympic-ro, Songpa-gu, Seoul (서울특별시 송파구 올림픽로 300).
- Main mall hours: 10:30–22:00. Check the schedule for your visit date and the individual store.
- Floor range: B2F–6F for the mall facility; the shopping stops below concentrate on B1F, 1F, 2F, and 5F.
- Subway: Jamsil Station (잠실역), Lines 2 and 8. Exit 11 is a reference point for the mall.
- Mall telephone: +82-2-3213-4000.
Use the mall’s floor guide to select a store before moving between levels. A directory entry labeled AVENUEL is not a shop on the same numbered floor of Lotte World Mall. The same distinction applies to duty-free counters, which are identified separately.
The complex includes accessible restrooms, elevators, accessible pathways, and wheelchair-related visitor services. Check the amenities guide or ask an information desk for the location of the facility you need, rather than assuming it is beside every entrance.
Start on B1: Lifestyle Goods, Character Shops, and Fashion
B1 brings several different shopping purposes onto one level. MUJI provides a household-goods stop, LEGO and Acorn Forest cover toys and character merchandise, and Nike and ADERERROR add sportswear and fashion to the route.
Begin with the store that matches your shopping list, then group the remaining B1 stops together before going upstairs. This avoids returning to the basement simply because another brand appears later in an alphabetical directory.
- MUJI (무인양품) — B1F / household and lifestyle goods / 10:30–22:00.
- LEGO (레고) — B1F / toys / 10:30–22:00.
- Acorn Forest (도토리숲) — B1F / Studio Ghibli character merchandise / 10:30–22:00.
- Nike (나이키) — B1F / sportswear and sporting goods / 10:30–22:00.
- ADERERROR Plug Shop (아더에러 플러그샵) — B1F / fashion / 10:30–22:00.
Character Merchandise and Household Goods
Acorn Forest’s character-themed frontage gives the B1 route a specific gift-shopping stop. Keep it separate from LEGO when planning purchases: the two stores serve different interests, even though both sit on the same level.
For boxed toys and character goods, compare the package size with your luggage space before paying. Ask the store about the exact item you want; a branch’s presence does not guarantee a particular character, set, color, or limited-edition product is in stock.
MUJI is the household-goods anchor on this floor. If you are buying practical items rather than display pieces, check dimensions, material labels, and care instructions on the individual product. Keep the receipt if you may need to return to the same branch.
Fashion and Sportswear on the Same Level
ADERERROR’s B1 Plug Shop is a distinct destination from the brand’s Glass Shop on 1F. Use the branch name and floor when looking up the store or arranging a meeting; searching only for the brand can direct you to a different space.
Nike is also on B1, making it a separate sportswear stop before the route moves upstairs. For footwear, check the size and model printed on the box against the pair you try on, and confirm exchange conditions before completing the purchase.
Continue to 1F and 2F for Clothing and Sportswear
The first floor groups several clothing brands with On’s sports retail store. UNIQLO occupies both 1F and 2F, so it can connect the first-floor clothing stops with the next stage of the route.
- UNIQLO (유니클로) — 1F and 2F / casual clothing / 10:30–22:00.
- H&M (에이치앤엠) — 1F / casual clothing.
- ZARA (자라) — 1F / fashion / 10:30–22:00.
- COS (코스) — 1F / clothing / 10:30–22:00.
- On (온) — 1F / sports retail / 10:30–22:00.
Choose the brands relevant to your wardrobe rather than treating every store as a required stop. A clothing-focused visit can stay mainly on 1F and 2F, with B1 added only for Nike, ADERERROR, or another specific purchase.
For each item, check the garment label, fit, and care requirements. Ask about fitting-room arrangements and the branch’s exchange or return conditions before paying, particularly if you will leave Seoul before you can revisit the shop.
Do not assume the same brand has identical merchandise or services in its mall store, department-store counter, and duty-free location. Confirm the building and branch when checking availability or returning to collect an item.
Beauty Shopping on 2F and 5F
Olive Young (올리브영) has retail stops on both 2F and 5F. Both have operating hours of 10:30–22:00. The second-floor stop fits the clothing route, while the fifth-floor branch is an alternative if your itinerary already takes you upstairs.
Use the floor as part of the branch description when asking for directions. Two stores under the same brand name are not interchangeable meeting points, and checking one branch does not establish stock at the other.
- Olive Young — Lotte World Mall 2F / health and beauty retail / 10:30–22:00.
- Olive Young — Lotte World Mall 5F / health and beauty retail / 10:30–22:00.
For beauty purchases, check the product name, shade, quantity, and packaging before checkout. If a promotion affects your choice, ask which items and quantities qualify instead of assuming that the whole shelf carries the same offer.
A focused visit does not need both branches. Select the one that fits your route, and ask about a specific product if availability is important. This keeps the beauty stop from becoming a second circuit through the building.
Keep Tax Refunds and AVENUEL Separate
A purchase in a regular mall store is not automatically duty-free. Tourist tax refunds apply through participating retailers, while duty-free shopping removes applicable taxes under a separate purchase system.
Before paying, ask whether the individual shop offers a tourist tax refund and which procedure applies. Present your passport when requesting the service, and retain the tax-refund receipt and any instructions supplied by the store.
- Check participation: Look for a Tax Refund or Tax Free sign and confirm the service at checkout.
- Ask before payment: Confirm whether the purchase uses an immediate refund or requires a later claim.
- Keep the documents: Retain the purchase receipt, refund paperwork, and any departure instructions.
- Confirm the location: AVENUEL and Lotte Duty Free are separate from the mall stores described above.
If you add AVENUEL or Lotte Duty Free to the visit, check its current hours separately. Do not use the mall’s 22:00 closing time for another facility, and do not assume the regular mall branch of a brand follows its duty-free counter’s purchase rules.
For a compact route, finish the B1 stores first, continue to the 1F clothing and sportswear stops, and use 2F for UNIQLO and Olive Young. Add the 5F Olive Young branch only if it serves a specific need. Lotte World Mall shopping works as a focused indoor itinerary without adding every attraction in the surrounding complex.
Frequently Asked Questions
What time does Lotte World Mall close?
The main mall hours are 10:30–22:00. Check the operating schedule for your visit date and any store-specific exceptions. AVENUEL and duty-free facilities have separate schedules.
Which subway station serves the mall?
Use Jamsil Station on Seoul Subway Lines 2 and 8. Exit 11 is a reference point for reaching the mall at 300 Olympic-ro. Follow signs for Lotte World Mall rather than relying only on the broader Lotte World name.
Where are UNIQLO and Olive Young?
UNIQLO is on 1F and 2F. Olive Young has stores on 2F and 5F. Include the floor when checking stock, asking for directions, or choosing a meeting point.
Where can I shop for toys and character goods?
LEGO and Acorn Forest are both on B1F. Acorn Forest is the Studio Ghibli character-merchandise stop. Ask the store about specific items rather than assuming a particular set or character is available.
Is every store in the mall tax-free?
No. Regular mall shopping and duty-free shopping are different systems. Confirm tourist tax-refund participation with the individual store before paying, and present your passport when requesting a refund.
Plan Your Jamsil Shopping Visit
For accommodation in the area, explore Hotels in Jamsil. Use Things to Do in Seoul to organize the rest of your city itinerary around the shopping visit.
Sources & References
- Lotte World Tower & Mall — Main Facilities: mall scope and facility distinctions.
- Lotte World Tower & Mall — Shopping Directory and Floor Guide: tenant names, floors, and operating information.
- Visit Seoul — Lotte World Mall: address, subway access, and accessible facilities.
- Visit Korea — Duty Free & Tax Refunds: participating-store checks, passport presentation, and receipt handling.
- NAVER Local Search: current branch names, retail categories, and road-address cross-checks.
- Photos: Lotte World Tower & Mall official facility and tenant galleries.
Last verified: October 1, 2026. Store locations, operating hours, stock, promotions, and tax-refund arrangements may change. Check the current branch information before visiting.
