Hannam-dong shopping brings together multi-brand fashion stores, individual label flagships, a record shop and homewares retail in Seoul’s Yongsan-gu. The addresses matter: the Itaewon-ro shops form one shopping segment, while Daesagwan-ro and Hannam-daero offer different extensions. This guide explains seven places to browse, how their formats differ and which opening hours affect your route.
Choose a few stops around your interests rather than treating every shop as compulsory. BEAKER and SHOP AMOMENTO suit a multi-brand visit; GLOWNY, RAIVE and EMIS offer individual label destinations. VINYL & PLASTIC and Chapter1 change the focus from clothing to records and furnished living spaces.
Plan Your Hannam-dong Shopping Route
Use Itaewon-ro as the starting point for comparing the main fashion stores. RAIVE’s flagship is at number 237, BEAKER at 241 and SHOP AMOMENTO at 242. VINYL & PLASTIC is at 248. These addresses give you a clear set of destinations without requiring a tour of every lane in the neighborhood.
Hangangjin Station (한강진역), on Subway Line 6, provides an approach to the Itaewon-ro segment. Exit 3 is an approach for VINYL & PLASTIC. Set your destination to the shop’s exact address rather than searching only for “Hannam”: the district name does not identify one shopping entrance or a single pedestrian precinct.
GLOWNY is a side-street stop on Itaewon-ro 45-gil. EMIS’s flagship is on Daesagwan-ro, while Chapter1 is inside Nine One Hannam on Hannam-daero. Treat these as choices beyond the main-road stores, not as compulsory additions to a short visit. Check the route to your next address before leaving each shop.
For a shorter outing, compare BEAKER with SHOP AMOMENTO and add one destination that serves a different interest. Choose GLOWNY or RAIVE for a dedicated label visit, VINYL & PLASTIC for records, or Chapter1 for homewares. If EMIS is your main reason for coming, organize the route around its Daesagwan-ro flagship instead.
Compare the Multi-Brand Stores on Itaewon-ro
BEAKER Hannam (비이커 한남점)
BEAKER is a Korean contemporary select shop with an international brand selection. Its fashion-and-lifestyle format makes it a place to compare different labels within one retailer, rather than enter a succession of single-brand stores. Do not assume that an item is Korean-designed or Korean-made simply because it is sold here.
Address: 241 Itaewon-ro, Yongsan-gu, Seoul / 서울특별시 용산구 이태원로 241
Regular hours: Monday–Sunday, 11:00–20:00
Choose BEAKER when your priority is seeing how one retailer brings multiple labels together. If you already know which individual brand you want to visit, the dedicated flagships below provide a different browsing experience. The distinction is the retail format, not a promise that the same product will be cheaper at one store.
SHOP AMOMENTO Hannam (샵아모멘토 한남점)
SHOP AMOMENTO is a clothing and lifestyle select shop on the second floor at 242 Itaewon-ro. Its Hannam space incorporates exposed concrete, existing architectural details and a blue-toned structure extending from the entrance corridor. It offers another multi-brand setting to compare with BEAKER, rather than a second visit to the same type of brand flagship.
Address: 2F, 242 Itaewon-ro, Yongsan-gu, Seoul / 서울특별시 용산구 이태원로 242 2층
Regular hours: Monday–Sunday, 12:00–20:00
Keep the full shop name and floor in your map search. SHOP AMOMENTO at this address is distinct from the AMOMENTO label’s store at 25 Daesagwan-ro. Searching only for “Amomento Hannam” can present different destinations; choose the second-floor Itaewon-ro address for the select shop described here.
The retailer’s online brand index is useful for understanding its range, but it is not a guarantee that every listed label or online item is stocked at this branch. Contact the shop first if a particular item would determine whether you visit.
Choose a Single-Brand Flagship
GLOWNY Hannam Flagship (글로니 한남 플래그십 스토어)
GLOWNY’s Hannam flagship is a dedicated label destination on Itaewon-ro 45-gil, rather than a multi-brand shop. It suits a route built around exploring the label’s own clothing presentation. The second-floor location is important when identifying the entrance.
Address: 2F, 7 Itaewon-ro 45-gil, Yongsan-gu, Seoul / 서울특별시 용산구 이태원로45길 7 2층
Regular hours: Monday–Sunday, 12:00–20:00
The flagship underwent a renovation announced in February 2026. Use the address above rather than older listings showing a different floor. The branch’s regular location and hours are more useful for planning than a past launch event or a temporary collection display.
RAIVE Hannam Flagship (레이브 한남 플래그십)
RAIVE’s ground-floor flagship offers a single-label alternative on Itaewon-ro itself. The brand draws on music, film and art in its fashion identity. Choose it when you want to explore that label’s presentation rather than a retailer’s selection of several brands.
Address: 1F, 237 Itaewon-ro, Yongsan-gu, Seoul / 서울특별시 용산구 이태원로 237 1층
Regular hours: Monday–Sunday, 11:00–20:00; Seollal and Chuseok holiday closures apply
The flagship is not the separately listed Studio Hannam on Itaewon-ro 54-gil. Retain “237 Itaewon-ro” in your navigation if this main-road branch is your intended stop. A search result for the correct brand alone does not identify the correct shop.
EMIS Hannam Flagship (이미스 한남 플래그십 스토어)
EMIS’s Hannam flagship is on Daesagwan-ro, outside the Itaewon-ro address group above. It is an individual brand destination, not another international select shop. Make it a separate route choice if EMIS is among the labels you want to explore.
Address: 36 Daesagwan-ro, Yongsan-gu, Seoul / 서울특별시 용산구 대사관로 36
Do not confuse this flagship with the separately named Hannam Suvenir shop on Daesagwan-ro 5-gil. Use the flagship’s exact address and check its current opening hours before setting out. A schedule for the other branch or a temporary sale event should not determine your visit.
Change the Focus: Records and Homewares
VINYL & PLASTIC (현대카드 바이닐앤플라스틱)
VINYL & PLASTIC combines physical-record retail with listening opportunities. Its first-floor Vinyl Store provides a different stop from the fashion shops on Itaewon-ro. Both Hyundai Card members and nonmembers may enter; you do not need to hold the card to visit this retail space.
Address: 248 Itaewon-ro, Yongsan-gu, Seoul / 서울특별시 용산구 이태원로 248
Regular hours: Tuesday–Saturday, 12:00–21:00; Sunday and public holidays, 12:00–18:00
Closed: Mondays and the Seollal and Chuseok holiday periods
This is not the same facility as the neighboring Music Library. Apply the entry rules above to VINYL & PLASTIC itself, rather than assuming one facility’s membership conditions cover the other. The shorter Sunday and public-holiday schedule is also important if you plan to browse records after the fashion stores.
Purchases are made in person, with no separate delivery service or special-order sales. Gift wrapping is not provided. If you buy a record, plan to carry it yourself rather than relying on the store to send it to your accommodation or overseas.
Chapter1 Hannam (챕터원 한남)
Chapter1 presents its Hannam branch as “House of Chapter1,” arranging lifestyle items through living-room, dining-room and bedroom settings. This is the choice for exploring homewares in furnished spaces rather than browsing clothing rails or record bins. The displays change through periodic curation.
Address: Nine One Hannam, 지1층(GF), 91 Hannam-daero, Yongsan-gu, Seoul / 서울특별시 용산구 한남대로 91 나인원한남 지1층(GF)
Regular hours: Daily, 11:00–20:00
Chapter1 is inside the Nine One Hannam retail complex, not a standalone Itaewon-ro storefront. Keep the complex name and the operator’s floor designation, 지1층(GF), with the address. Treat it as a homewares extension to the main-road fashion segment, rather than expecting it at the next numbered address on Itaewon-ro.
Frequently Asked Questions
Which stores work for a shorter visit?
BEAKER and SHOP AMOMENTO provide two multi-brand destinations at 241 and 242 Itaewon-ro. Add one label flagship or VINYL & PLASTIC to match your interests. You do not need to include the Daesagwan-ro and Hannam-daero extensions in the same outing.
When should I start shopping?
Noon or later accommodates the listed opening times of SHOP AMOMENTO, GLOWNY and VINYL & PLASTIC on their operating days. BEAKER, RAIVE and Chapter1 open at 11:00. Check EMIS’s flagship hours separately, and remember that VINYL & PLASTIC is closed on Mondays.
Are all the stores selling Korean brands?
No. BEAKER and SHOP AMOMENTO are select shops with multi-brand assortments, rather than Korean-only brand collections. A retailer’s location in Korea does not establish where every item was designed or manufactured; check the individual label.
Can nonmembers visit VINYL & PLASTIC?
Yes. Both Hyundai Card members and nonmembers may enter VINYL & PLASTIC. It is a separate facility from the nearby Music Library, so do not transfer membership restrictions between them.
Are SHOP AMOMENTO and AMOMENTO the same Hannam shop?
No. The select shop described here is SHOP AMOMENTO Hannam, on the second floor at 242 Itaewon-ro. AMOMENTO’s own-label store has a different address on Daesagwan-ro. Use the full name, street address and floor when navigating.
Plan the Rest of Your Visit
For a wider itinerary, explore things to do in Seoul alongside your chosen shopping stops.
Build your Hannam-dong shopping visit around a multi-brand comparison, a particular label or a change of retail format. Check each chosen branch’s hours again before traveling, especially around public holidays. Leave room to browse the places you selected instead of turning every address into a required stop.
Sources & References
Korea Tourism Organization — BEAKER Hannam; official shopping information for BEAKER, SHOP AMOMENTO and RAIVE.
SHOP AMOMENTO — shop locations and Hannam store introduction.
GLOWNY — locations and February 2026 Hannam renovation announcement.
Hyundai Card — VINYL & PLASTIC visitor information and FAQ and current operating hours.
Seoul Tourism Organization — VINYL & PLASTIC station approach.
Photos: Korea Tourism Organization (BEAKER and RAIVE); SHOP AMOMENTO; GLOWNY; EMIS; Hyundai Card; Chapter1. Images illustrate the named branches and do not guarantee current displays.
Last checked: October 27, 2026. Store schedules, displays and branch arrangements may change. Recheck current store notices before visiting; regular weekly hours do not rule out temporary or holiday closures.
